10 Jul Here’s Why You Shouldn’t Trust Those ‘Shot on iPhone’ Ads

We’ve come a long way since entrepreneur George Eastman, who founded the Eastman Kodak Company, made photography accessible to the masses. Eastman’s contribution to the history of the camera is an immense one, as he pioneered the use of photographic film. He started manufacturing paper film in 1885 before switching to celluloid in 1888-1889. He also invented roll film, which made the invention of the motion picture possible.

Today, cameras are a lot more sophisticated than they were in Eastman’s day. In fact, most phones come with them. The latest smartphones can boast of cameras with such impressive specifications that some amazing footage can be captured on a device which was originally meant to simply help you say hello to someone who wasn’t in the same room. iPhones in particular up the ante with every new model, which often comes equipped with a camera loaded with even higher resolution than its already impressive predecessor. In fact, the iPhone is so prolific at producing great video content that successful hip hop artist Chance the Rapper shot his video for the song “How Great” using the smartphone. The black and white video shows one location – a room which the camera pans around – and features several musicians performing the track.

Upon the video’s release, Chance even encouraged fans to lock their screens, as the video had been optimised for mobile, further highlighting how important smartphones have become in how we produce and consume video content. iPhone manufacturer Apple has also capitalised on the association between their smartphone and high quality video, by using this as a key selling point during ad campaigns. Many iPhone adverts highlight its camera quality by showing stunning images all reportedly shot on iPhones.

Striking stuff! Some of these videos are enough to make any iPhone owner consider taking up a career in photography. If you already have the equipment, why not, right? Well, one YouTuber might have you reconsidering your photography prowess, following a brief investigation into what really goes into many videos purportedly shot on iPhones.

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