05 Dec Nike Release Their First Sports Hijab And It Looks Incredibly Badass

People may frown and jeer about multi-billion corporations like Nike dominating the markets, but one thing that is always incredibly refreshing and inspiring to see is the merging of the Western world with other cultures across the globe.

One example of this came earlier this year, when toy giants Mattel released their very first hijab-wearing Barbie, modeled off Muslim-Olympic fencer Ibtihaj Muhammad, who described the doll as “amazing”.

Sure, the introduction of products like this is undoubtedly to gain another market across the middle-east and with Muslims living in Western nations, but the overall show of inclusion to the Islamic community is heartwarmingly powerful.

In February of this year, Nike Middle East introduced a breathable, athletic hijab via an empowering commercial. It was practical, comfortable and functional, and allowed Muslim women to easily partake in sporting activities. However, the item was never made available to customers in the US… until now.

There are roughly 3.45 million Muslim people living the US (that’s roughly 1.1% of the population), and we can safely assume half of them are women, many of whom chose to wear a hijab in order to practice their faith. It’s also safe to assume many of those women enjoy exercise and sports, as many people do.

Now, Nike Pro has globally launched its first-ever sports hijab, and the campaign looks absolutely fierce!

Several prototypes for the hijab were developed, and many Muslim athletes were asked to provide feedback and advice in order to create the perfect product.

Images and videos from the campaign show athletes Ibtihaj Muhammad, Zahra Lari, and Zeina Nassar sporting the hijab and it looks… Well, it just looks like a decent and comfortable product that should have been available decades ago. But better late than never!

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