27 Jul Audi Sparks Sexism Backlash After Comparing Women To Second Hand Cars

In an increasingly digital age, mastering and executing effective marketing campaigns has never been a more diverse practice. No longer are would be advertisers confined to the medium of television marketing; realising commercials that demand a large amount of information to be shared in a simple manner in a relatively short time frame. Indeed, with the seemingly exponential rise of social media, companies and marketing agencies have a creative license outside of such generic conventions, with which to sell their products or services.

This means that ambitious advertising campaigns a further aim; as well as being informative, memorable and compelling, commercials and ad campaigns must now also strive to be shareable in the hope of becoming an internet sensation.

While challenges inevitably breed creativity, and we have seen some truly brilliant marketing campaigns spread on Facebook, Twitter and Instagram, there have also been some notable failures in recent years. Indeed it was only earlier in 2017 that Pepsi came under fire for a regrettable commercial starring Kendall Jenner that appeared to draw insensitive parallels to the Black Lives Matter movement. Now, car manufacturing giant Audi has felt the internet’s keen sting after being accused of rolling out a sexist commercial in China.

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